Mighty Aaron Judge powering Yankees TV ratings on YES Network

Aaron Judge and the Yankeesare not only getting great production on the field the Baby Bombers are producing off it, driving strong TV ratings and digital numbers for YES Network.Plenty ofbuzz surrounds https://www.piratesedges.com/pittsburgh-pirates/bill-mazeroski-jersey the 6-7, 280 poundJudge, histape-measure home runs and the rest of the Yankees’ young, talented team. Theyhavebeen a boon for YES, which was off the air on Comcast lastseason due to a nasty carriage dispute.MORE: Don’t look now, but these Yankees are for realNow the Yankees are once again the big story in New York, while the cro stown Mets struggle with injuries. Nobody’s happier than Jon Litner, president of YES (which is majority owned by 21st Century Fox).Yes, Judge is tied for the major league lead with 13 home runs. Yes, his power is being compared to that of Giancarlo Stanton of the Marlins and Yankees legend Mickey Mantle. But it’s the play of other young Yankeeslike Gary Sanchez and Luis Severino, combined with the reinvigorated performance of veterans such as Brett Gardner and Jacoby Ellsbury, that has TV viewers excited,Litner says.”It’s always about story lines. What’s clearly happened is that die-hard Yankees fans, as well as casual baseball fans in New York, realize something is happening with this team in https://www.piratesedges.com/pittsburgh-pirates/dave-parker-jersey the Bronx. It’s a new hero every night,” Litner said. “It’s a team that’s developing a personality, I believe, built around an infusion of young players and a sense of joy.”They play hard for each other. They love playing the game. They play it the right way. And they know that they’re never out of a particular game,” Litner added. “It’s not just about some of the young stars who clearly are developing like Aaron Judge. It’s about the entire team.”MORE: Judge’s hot start has skyrocketed jersey salesAnd while the 25-year old Judge and Yankees became the early talk of baseball, YES posted its highest April viewership numbers in years. Details:YES’s Yankees telecasts averaged 338,000 total viewers and a 3.39 household TV rating in April. That wasthe best April for YESsince Derek Jeter’s final year in pinstripes in 2014. Total viewers are up43 percent compared toApril2016. The network has noticed an uptick in quarter-hour ratings every time Judge comes to the plate. The Yankees’ season opener vs. the Rays averaged 445,000 viewers, the highest number in five years. With Judge as the star attraction, year-over-year ratings for “Yankees Batting Practice Today” are up 100 percent. The Yankees have gone viral, too. Judge videos have been watched more than 2 million times. All told, YES has garnered more than 7 million views acro s its digital platforms in April, up 87 percent over the previousApril.Judge continues to amaze: During one batting practice, he hit a monster blast that broke a TV monitor 480 feet away in dead center field. When YES posted pictures and videos of the feat, it was picked up by ESPN, Sports Illustrated, Sporting News and other national media outlets.Corporate sponsors are taking notice Roberto Clemente Jersey too. A total of 11 sponsors have appeared on YES’s live-streamed telecasts via the Fox Sports Goapp. Among them: Jeep, Papa John’s and GEICO.MORE: Joe Girardi: Judge reminds of Derek JeterAs part of the retirement ceremony for Jeter’s No. 2 jersey on Sunday, YES will air a live,90-minute pregame show called “Derek Jeter Night” (6 p.m. ET). ESPN’s national coverage of Jeter Night begins at 6:30 p.m. ET. Karl Ravech will have an exclusive sit-down interview with the Captain. ESPN will then exclusively telecast the “Sunday Night Baseball” game between the Yankees and Astros (7:30 ET).

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