American Sweet Potato Marketing Institute allocates program to mk²
The Germany-based international marketing and communications agency mk² gmbh has been entrusted with the representation of interests of the American Sweet Potato Marketing Institute (ASPMI) in Germany, France, the United Kingdom and the Benelux States.
The goals of the cooperation between ASPMI and mk² are outlined: To demonstrate the versatility and quality features of American sweet potatoes to European retailers and final consumers. This aim will be realized by Europe wide tasting events at the POS, an International Sweet Potato Week, various social media campaigns as well as classic public relations. By using existing synergies regarding actual food trends, e.g. Street Food, the position of sweet potatoes as a trend product will constantly increase.
With more than 20 years of experience in the food marketing sector mk² possesses of an excellent retailer and press network. For decades the agency based in Bonn represents clients from the food industry in different countries in the EU as well as Norway, Switzerland and Turkey. The wide range of services includes trade representation, PR activities and direct marketing campaigns at the point of sale as well as market analyses.
About the American Sweet Potato Marketing Institute
ASPMI is a U.S. agricultural trade association representing U.S. sweet potato packers, growers, exporters, processors, trading companies, state associations, and affiliated industries. The role of ASPMI is to explore, develop and maintain international markets for the U.S. sweet potato exports through promotion, market research, and evaluation of potential new export markets. For further information please visit the website www.sweetpotatoes.eu.